Public Relations & Strategic Communications Professional
Tesla Model 3 - Market research
Our campaign will be a long-term effort focusing on targeting a mass-market demographic. Tesla’s success is dependent upon the revenue generated from the sale of a limited number of vehicles. If Tesla is able to increase the Model 3 production rate, the company must develop a strategic marketing/public relations plan to increase its sales and start generating profit.
The main purpose of my research is to determine how female millennials (ages 22-37) interact with their favorite fashion brands on social media. The survey will also help determine if Harvey Weinstein’s sexual scandal has a significant impact on the way Marchesa is perceived on social media.