(Strategic Planning Model)

Amazon Ecosystem Corporate Communications Campaign

The business goal of this campaign is to keep shareholders engaged and committed to Amazon’s brick-and-mortar expansion by providing a clearer understanding of how the company’s e-commerce and physical stores will integrate to provide an innovative —and highly profitable— customer experience. 

Content Strategy Proposal for Victoria's Secret

The goal of this campaign is to analyze Victoria's Secrets' strengths, weaknesses, and opportunities to re-purpose its content strategy and stay ahead of the competition.

"No Happy Endings" Launch Communications Campaign

The purpose of this campaign is to promote Norah McInerny's work as an author, speaker, and philanthropist.